Project
selected as one of 12 Outstanding Achievement-winning
designs
from top agencies.
One World Observatory, a project developed by The Hettema
Group, in partnership with Legends, was chosen as an Outstanding Achievement
winner out of 315 award-winning designs in the most recent HOW International Design
Awards. This highly selective and well-regarded competition sponsored by HOW
magazine recognizes excellence on a global scale.
HOW’s editorial and design team—along with Marina Willer of
Pentagram, Sebastian Padilla of Anagrama, and Dana Arnett of VSA Partners—evaluated
more than 1,000 entries and selected winning projects that demonstrated an
ideal mix of concept, strategy and execution. Entries were judged by project
type (e.g., apps, posters, packaging) rather than by industry or region.
The Hettema Group, in partnership
with Legends, was selected to design and produce the observation deck
experience at the World Trade Center in New York City, NY.
For New Yorkers and people around
the globe, One World Trade Center is much more than a beautiful skyscraper in
Lower Manhattan. It stands as a beacon of hope—a monumental icon of renewal and
rebirth, and an enduring testament to the resilience of the human spirit.
One World Observatory is a
state-of-the-art guest experience that elevates the One World Trade Center observation
deck from a spectacular sightseeing opportunity to an inspirational personal
journey.
One World Observatory
The Hettema Group
All
Outstanding Achievement-winning projects will be featured in the Spring 2016 issue
of HOW magazine and will be spotlighted on HOWdesign.com. And as International
Design Award winners,
the Hettema Group creative team receives a $100 gift certificate toward registration
for HOW Design Live 2016. See HOWDesignLive.com for event details.
HOW will be accepting entries for next year’s International
Design Awards; information is available at HOWdesign.com/design-competitions/international-design-awards/.
About HOW
Founded in 1985, the HOW brand began its life as a print
magazine. Today, the brand still includes an award-winning design magazine, but
has grown to encompass a host of products and events including several design
competitions, HOW U’s online design courses, design books (available at
MyDesignShop.com) and more. Whether you work for a design firm, for an in-house
creative department or for yourself, it’s our mission to serve the business,
creativity and technology needs of graphic designers.
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