Phil Hettema's Interview with Amy Scott From Marketplace

Amy Scott, with Marketplace, interviewed Phil Hettema, with The Hettema Group, about the challenges involved in developing theme park attractions surrounding the “Hunger Games,” intellectual property. 

Amy Scott poses the question,” If you’re familiar with the "Hunger Games," you know the stories are about children forced to fight each other to the death. How will that translate to a theme-park ride?”

““I think it would be quite challenging,” said Phil Hettema, founder of The Hettema Group, a firm that designs themed attractions. He worked for Disney and Universal Studios for years.”  

““In bringing an intellectual property to life, you need to check the boxes of all of the things that people are most familiar with in that franchise,” he said.”

If you’d like to learn more about the Industry’s thoughts concerning the potential Hunger Games attraction, follow the link below:

"The Hunger Games may ride a new roller coaster" (click here)